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‘Muse Squad’ on the Rise in Ridgefield

A Ridgefield mom and business owner tells the story of how her unique writing program helps youth in the community to hone their craft.

RIDGEFIELD, CT — Our Small Business Spotlight shines a light on local businesses that we may not know that well. This feature highlights Ridgefield Mompreneur Brittney Richardson who is the founder of the newly launched Muse Squad, a youth writing program.

To a beginning writer, finding a time and place to channel creativity is key. With that in mind, Brittney Richardson designed the online course for aspiring young writers. By the end of completing her unique program, Richardson said, students should have the start of a novel, a short story, or several standalone pieces to put in their writing portfolio.

How did you come up with the name?

Coming up with a name was a bit of a process. I wanted it to appeal to kids without being childish, and it was very important to draw in all genders. My incredibly talented husband did the logo.

Why start a business in this town?

We moved to Ridgefield five years ago, and obviously, fell in love with the town. I was researching creative writing for kids and couldn’t find much in our area. That’s when I got the idea for the program. I’ve always loved kids, and I’ve always loved writing. I knew that if something like this was offered when I was a teen, I definitely would’ve been a part of it!

What business are you in?

I think of Muse Squad as more of a writing club than a business. That being said, I intend to pass on and make accessible, the literary techniques and wisdom of outstanding teachers. I also plan to demonstrate several of my own unique strategies for generating inspiration. I can say firsthand, that the people I met in workshops during grad school, were some of the most gifted individuals I’ve ever come across, and I found mentors in my instructors. So why not offer this experience sooner than college?

What’s the most difficult moment or challenge you’ve faced as a business owner?

Writing is kind of a niche hobby for middle schoolers, because it doesn’t really become mainstream until they get older. But that doesn’t mean kids this age aren’t just as talented or creative as students in MFA programs. The most difficult challenge is having to do this online, rather than in person like I was intending. There is a certain energy when a group of creative people are in a room together, and I will do my best to achieve this same experience in a virtual world.

Were there any challenges that made you second guess your decision to be an entrepreneur?

I consider myself more of a tireless writer, and an advocate of kids. So no, I never second guessed it. Once I came up with the idea, I had to follow through.

What’s been your proudest achievement since opening?

The overwhelmingly positive feedback I have received, and the anticipation of our winter launch, which begins January 27th, 2022.

How does your business give back or get involved in the community?

I hope Muse Squad can be the start of a local community for young writers. This innovative class is not about graded assignments; it’s about honing your craft. My goal is to run meetings where kids can tune into their creativity and bounce ideas off their peers. This program will give
anyone who joins a chance to showcase their ability and express their point of view, and supply them with the space, tools, and confidence to explore their artistry.

Photo: Brittney Richardson.

Muse Squad business logo by Brian Richardson.

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